Frequently Asked Questions

Internet

Broadband speed

This issue has received considerable attention recently culminating in the Advertising Standards Authority of Ireland (ASAI) issuing an Advice Notice to advertisers regarding how they should qualify their speed claims in their advertisements with a “busy hour speed”. This will provide consumers with the theoretical maximum speed (i.e. up to 2mb) and the busy hour speed (speed assessed during the busy period of the day averaged over a quarter). ComReg, the National Consumer Agency (NCA) worked with the ASAI and a link to the full text of the revised Code for advertisers is here.